Digital Marketing Professional of the Year | Brijesh Munyal, iProspect |
Integrated Marketing Professional of the Year | Chandramohan Mehra, Sony SAB, Sony Pictures Networks India Pvt. Ltd |
PR Professional Of The Year | Ajay Pawar, Godrej Properties Ltd. |
Print Media Professional of the Year | Vinay Maheshwari, Dainik Bhaskar Group |
Most Admired Brand Marketing Team | Dainik Bhaskar Group |
Preferred Email Marketing & Marketing Automation Partner | netCORE Solutions |
Social Media Brand Of The Year | Star Plus |
Most Admired Social Media Agency of the Year | MRM//McCANN |
Media and Entertainment Business of the Year | Dainik Bhaskar Group |
Most Admired Customer Engaged Online Media | India Today Group |
Most Admired Customer Engaged Television Channel | SAB TV |
Most Admired Cutomer Engaged Newspaper | Dainik Bhaskar Group |
Most Admired OOH Media Agency for Customer Engagement | Posterscope India |
Most Admired Radio Station for Customer Engagement | 93.5 RED FM |
Most Admired Ambient Media Agency of the year | Khushi Advertising |
Most Admired Mobile App | National Development Bank PLC (Srilanka) |
Most Admired Customer Engaged Website | Walkers Tours Limited (Srilanka) |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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BTL Activity | Activation | Edelweiss Financial Services Limited | Edelweiss 26 pe 26 | |
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BTL Activity | Best use of Celebrity Endorsement | ITC Limited | Vivel Pujo Love | |
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BTL Activity | Creativity | Vritti Solutions Limited | GOODKNIGHT FASTCARD-PANDHARPUR | Godrej CP |
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BTL Activity | Creativity | 93.5 RED FM | Malishka ke 10 Saal | |
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BTL Activity | Effective use of Market Research | Kotak Securities | Agar Magar Se Aage Badho | |
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BTL Activity | Effectiveness | FH MKTG | Mahindra Imperio Royale | |
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BTL Activity | Effectiveness | Dell India Pvt Ltd | Go Rural- Dell PC Literacy Days | |
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BTL Activity | Effectiveness | Kotak Securities | Agar Magar Se Aage Badho | |
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BTL Activity | Employee Adoption | HCL Technologies | Value Portal’s Newbie Challenge 2016 | |
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BTL Activity | Innovation | Dainik Bhaskar Group | No Negative Monday Mailer | |
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BTL Activity | Innovation | Vritti Solutions Limited | GOODKNIGHT FASTCARD-NASHIK KUMBH MELA | Godrej CP |
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BTL Activity | Innovation | Kotak Securities | Agar Magar Se Aage Badho | |
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BTL Activity | Innovative Loyalty Program | FH MKTG | Mahindra Mitra Mahotsav - Mechanic Premier League | |
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BTL Activity | Successful Use of CSR activity | Edelweiss Tokio Life Insurance Company Limited | ‘Yamraj to the Rescue!’ – Road Safety Initiative | |
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BTL Activity | Successful Use of CSR activity | RW Promotions Pvt Ltd | Aaj Tak Safaigiri | |
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BTL Activity | Successful Use of CSR activity | TATA MOTORS LTD | HAMARE BUS KI BAAT HAI (HBKBH) | |
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BTL Activity | Successful Use of Technology | Radio Mirchi | THE MEERA AND SUREN SHOW | |
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BTL Activity | Successful Use of Technology | Saatchi & Saatchi Sri Lanka | MercMyRide | Mercedes-Benz Sri Lanka |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Digital Marketing | Best use of Celebrity Endorsement | Star India | #IamGirlRising | |
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Digital Marketing | Best use of Celebrity Endorsement | Interactive Avenues Pvt. Ltd. | #CokeWishes - Capturing Moments to seed customized celebrity videos | |
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Digital Marketing | Best use of Celebrity Endorsement | Star India | Aaj Ki Raat Hai Zindagi | |
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Digital Marketing | Creativity | BC Web Wise | ASUS Agent Z | ASUS |
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Digital Marketing | Creativity | MRM//McCANN | Google CMO Bootcamp 2016 | |
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Digital Marketing | Creativity | MRM//McCANN | Lufthansa Diwali Surprise | Lufthansa |
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Digital Marketing | Creativity | MRM//McCANN | IFFCO Joy in our Plate | IFFCO-Agriculture sec |
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Digital Marketing | Effective Use of Customer Feedback | Avignyata Inc. | Pledge Campaign | |
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Digital Marketing | Effective Use of Customer Feedback | BC Web Wise and ASUS India | Asus ZenFone2 Nightwalkers | |
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Digital Marketing | Effective Use of Market Research | Interactive Avenues Pvt. Ltd. | Social One Number Score (Sons) | |
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Digital Marketing | Effective Use of Market Research | BC Web Wise and Pidilite | Fevikwik Boat Race | |
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Digital Marketing | Effectiveness | MRM//McCANN | Lufthansa Diwali Surprise | Lufthansa |
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Digital Marketing | Effectiveness | Zee Entertainment Enterprises Ltd (Zee Cinema) | World Television Premiere of Singh Is Bliing (30th Jan, 2016) | |
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Digital Marketing | Effectiveness | Fonterra Brands Lanka | Anchor PediaPro | |
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Digital Marketing | Effectiveness | MTV India | Parle MTV The Junkyard Project | |
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Digital Marketing | for Social Cause | Jubination.com and UTI Mutual Fund (UTI AMC) | #TellHer | |
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Digital Marketing | Innovation | Big I Tuna | Camlin Rakhi Maker Experience App | |
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Digital Marketing | Innovation | MRM//McCANN | Innovate for Digital India | Intel India |
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Digital Marketing | Innovation | iProspect | ShopClues - iSync | ShopClues |
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Digital Marketing | Innovation | HCL Technologies | Relationship Beyond the Contract – ShortCutsToSuccess | |
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Digital Marketing | Innovative Loyalty Program | Dell India Pvt Ltd | My Dell Rewards | |
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Digital Marketing | Innovative Loyalty Program | Ten Sports Pvt Limited | Flying Football Club | |
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Digital Marketing | Innovative Loyalty Program | Avignyata Inc. | UAEismyhome | |
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Digital Marketing | Innovative Use of User Generated Content | Brand Mover | Yatra Relive Happiness | Yatra.com |
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Digital Marketing | Reaching out to a new TG (25 – 35) | UTI Mutual Fund | #BantaHai | iContract (Contract Advertising) Mumbai |
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Digital Marketing | Successful use of CSR activity | Webenza | #SeizeTheStory – An initiative Manipal Hospitals | |
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Digital Marketing | Successful use of CSR activity | Social Kinnect | Vistaprint #ChaltaHaiKoChaltaKaro | Vistaprint |
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Digital Marketing | Successful use of CSR activity | Suryan FM | Kill A Cigarette | |
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Digital Marketing | Successful Use of Technology | CallHub | Les Republicains Election Campaign | Les Republicains |
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Digital Marketing | Successful Use of Technology | Maxus | LinkedIn MTV- Get A Job | |
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Digital Marketing | Successful Use of Technology | iProspect | Nokia iSync | Microsoft |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Events & Promotion | Creativity | MRM//McCANN | Leaders Meet 2015 | Tata Communication Ltd. |
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Events & Promotion | Creativity | Posterscope India | Goodricke - Made for each other | |
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Events & Promotion | Creativity | Vritti Solutions Limited | GOODKNIGHT FASTCARD-PANDHARPUR | Godrej CP |
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Events & Promotion | Effectiveness | MRM//McCANN | Google CMO Bootcamp 2016 | |
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Events & Promotion | Effectiveness | SAB TV | Making SAB synonymous to Fun-with-Family | |
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Events & Promotion | Effectiveness | YES BANK Ltd. | YES BANK National CFO Forum | |
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Events & Promotion | Innovation | Posterscope India | Goodricke - Made for each other | |
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Events & Promotion | Innovation | Radio Mirchi | MIRCHI NEON RUN | |
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Events & Promotion | Innovation | Vritti Solutions Limited | Navratna Oil Nashik Kumbh Mela Activity | Emami |
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Events & Promotion | Successful Use of CSR Activity | Phonethics Mobile Media | Inorbit Tree of Smiles | Inorbit |
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Events & Promotion | Successful Use of CSR Activity | COLORS, Viacom18 Media Pvt Ltd | Stree Shakti Health Camp | |
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Events & Promotion | Successful Use of Technology | Paul Writer | Future Unleashed | Microsoft India Pvt. Ltd |
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Events & Promotion | Successful Use of Technology | White Experiences Media Pvt. Ltd. | Glenfiddich Mavericks Table | |
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Events & Promotion | Innovative Loyalty Program | SAB TV | SAB Family Club |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Customer Engagement (Retail Façade) | Effectiveness | Raymond Limited | Raymond Limited | |
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Customer Engagement | through Movie Integration | Maxus | Vodafone Mpesa | Vodafone |
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Customer Engagement | for Brand Extension | Dainik Bhaskar Group | Bihar Launch | |
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Customer Engagement | through CSR Activity | WNS Global Services (P Ltd ) | Education Beyond Academics | |
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Most Admired Customer Engagement | Innovation in Community | Paul Writer | DWEN (Dell Women’s Entrepreneur Network) India Community | Dell India |
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Innovative Loyalty Program | Effectiveness | MRM//McCANN | JCB Family Club | JCB |
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Email Marketing | Successful Use of Technology | netCORE Solutions | OLX Live Feeds in Email Campaign |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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In-Flight customer Engagement - Philippines | Effectiveness | Atin OOH | Smart Seat back branding with Cebu Pacific Airlines | |
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In-Flight customer Engagement - Singapore | Effectiveness | Atin OOH | Mount Faber – Tiger Air Skyline Panels & Seatback Devices Branding | |
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In-Flight customer Engagement | Innovation | Atin OOH | I Protect Smart Dummy Boarding Pass Sampling | |
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In-Flight customer Engagement | Effectiveness | Atin OOH | Zomato Meal Tray Branding Indigo airlines |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Integrated Marketing | Creativity | 93.5 RED FM | Ek Kahaani Aisi Bhi Season 3 & Book Launch | |
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Integrated Marketing | Effectiveness | Carat Media | The Longest Festive Campaign of India | Microsoft |
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Integrated Marketing | Effectiveness | 93.5 RED FM | Bahot Kiya Sammaan | |
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Integrated Marketing | Effectiveness | Raymond Limited | Raymond Linen Launch | |
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Integrated Marketing | Innovation | Edelweiss Financial Services Limited | Edelweiss presents Union Budget 2016 | |
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Integrated Marketing | Innovation | IAM Creative Communication | ARLYS | Arvind Dairy Private Ltd |
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Integrated Marketing | Successful use of CSR activity | 93.5 RED FM | Nepal Earthquake | |
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Integrated Marketing | Best use of Celebrity Endorsement | ARIHANT SUPERSTRUCTURES LTD | SUPERSTAR RANVEER SINGH LAUNCHES ARIHANT AALISHAN |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Mobile Marketing | Effectiveness | BigTrunk | Living Foodz - Launch campaign | Living Entertainment Enterprise Pvt Ltd |
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Mobile Marketing | Effectiveness | BigTrunk | ZEE TV - Janbaaz Sindbad Campaign | Zee Entertainment Enterprise Ltd |
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Mobile Marketing | Effectiveness | Opera Mediaworks | AskMeBazaar Mobile Visibility | AskMe |
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Mobile Marketing | Best Use of Celebrity Endorsement | Performics India Private Ltd. | Promoting Fit Habits With Mcvities | |
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Mobile Marketing | Creativity | SapientNitro | Mother’s Day Digital Campaign | Unilever |
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Mobile Marketing | Creativity | Opera Mediaworks | KFC Bucket Ria Promotion | KFC - Malaysia |
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Mobile Marketing | Creativity | Opera Mediaworks | Pond’s White Beauty Cleansing Gel | Unilever |
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Mobile Marketing | Effective use of Market Research | iProspect | Club Mahindra | Club Mahindra |
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Mobile Marketing | Innovation | Zee Entertainment Enterprises Ltd (Zee Cinema) | LUX ZEE CINEMA AWARDS 2016 (5th March, 2016) | |
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Mobile Marketing | Innovation | iProspect | Club Mahindra | Club Mahindra |
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Mobile Marketing | Successful Use of Technology | Opera Mediaworks | Berniaga Sponsored Web Pass | Berniaga |
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Mobile Marketing | Successful Use of Technology | iProspect | Nokia iSync | Microsoft |
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Mobile Marketing | Successful Use of Technology | Performics India Private Ltd. | OLX - TV advertisement talking the Digital language |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Newspaper | Best use of Celebrity Endorsement | Dainik Bhaskar Group | Sarthak Deepawali- Deepika Padukone | |
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Newspaper | Creativity | Dainik Bhaskar Group | Sarthak Deepawali | |
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Newspaper | Creativity | Dainik Bhaskar Group | Ek Ped Ek Zindagi (One Tree One Life) | |
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Newspaper | Creativity | Zee Entertainment Enterprises Ltd (&pictures) | Tanu Weds Manu Returns &pictures Premiere (26th Dec, 2015) | |
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Newspaper | Driving Engagement | Dainik Bhaskar Group | Bemisaal Bhopal | |
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Newspaper | Driving Engagement | Dainik Bhaskar Group | No Negative Monday | |
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Newspaper | Effectiveness | Jagran Prakashan Ltd | Young Editor | |
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Newspaper | Effectiveness | Jagran Prakashan Ltd | Aligarh Lake | |
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Newspaper | Effectiveness | Dainik Bhaskar Group | No Negative Monday | |
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Newspaper | Innovation | Dainik Bhaskar Group | No Negative Monday | |
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Newspaper | Innovation | Dainik Bhaskar Group | Unbreakable Hair | |
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Newspaper | Innovation | Zee Entertainment Enterprises Ltd (&pictures) | World Television Premiere – Badlapur (20th Sept, 2015) | |
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Newspaper | Promotion | Jagran Prakashan Ltd | Young Editor | |
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Newspaper | Promotion | Jagran Prakashan Ltd | Janhit Jagran | |
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Newspaper | Promotion | Jagran Prakashan Ltd | Konnexion | |
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Newspaper | Successful use of CSR Activity | Jagran Prakashan Ltd | Sanskarshala | |
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Newspaper | Successful use of CSR Activity | Jagran Prakashan Ltd | Aligarh Lake | |
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Newspaper | Successful use of CSR Activity | Dainik Bhaskar Group | Computer Education |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Online Media | Best Use of Celebrity Endorsement | Zee Entertainment Enterprises Ltd (&pictures) | World Television Premiere – Badlapur (20th Sept, 2015) | |
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Online Media | Creativity | SapientNitro | Fuelled by Love | British Airways |
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Online Media | Creativity | Discovery Networks Asia-Pacific (South Asia) | MUMBAI RAILWAY | |
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Online Media | Effectiveness | MRM//McCANN | JCB Light up India | JCB |
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Online Media | Effectiveness | UTI Mutual Fund | Online SIP Campaign | |
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Online Media | Effectiveness | Raymond Limited | Raymond Linen Launch | |
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Online Media | Innovation | YES BANK Ltd. | YES BANK Transformation Series | |
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Online Media | Successful use of technology | BC Webwise | Hero 360 | |
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Online Media | Successful use of technology | Zee TV | Dance India Dance 5 Google Voting |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Out of Home Media | Celebrity Endorsement | Discovery Networks Asia-Pacific (South Asia) | Just Jamie | |
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Out of Home Media | Creativity | Posterscope India | Do you Vespa | Piaggio Vehicles Pvt. Ltd. |
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Out of Home Media | Creativity | Interface Communications Pvt Ltd | #PlaywithOreo | |
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Out of Home Media | Creativity | Discovery Networks Asia-Pacific (South Asia) | Just Jamie | |
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Out of Home Media | Effectiveness | Posterscope India | Do you Vespa | Piaggio Vehicles Pvt. Ltd. |
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Out of Home Media | Effectiveness | Posterscope India | Drive a Vespa in a Shopping Alley | Piaggio Vehicles Pvt. Ltd. |
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Out of Home Media | Effectiveness | Posterscope India | Samsung Gear S2 | Samsung |
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Out of Home Media | Innovation | Posterscope India | Do you Vespa | Piaggio Vehicles Pvt. Ltd. |
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Out of Home Media | Innovation | Posterscope India | Drive a Vespa in a Shopping Alley | Piaggio Vehicles Pvt. Ltd. |
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Out of Home Media | Innovation | Zee Entertainment Enterprises Ltd (Zee Classic) | Classic Train Activity done for “The Golden Years with Javed Akhtar” | |
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Out of Home Media | Successful use of CSR activity | 93.5 RED FM | Diwaal Pe Bawaal | |
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Out of Home Media | Successful use of CSR activity | Posterscope India + Blue 449 | Project Everyone -Global Goals | |
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Out of Home Media | Successful use of Technology | Posterscope India + Blue 449 | Project Everyone -Global Goals | |
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Out of Home Media | Successful use of Technology | Posterscope India | Samsung Gear S2 | Samsung |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Television (Special Award) | FOR PRODUCT ADVERTISEMENT | BASIC4 ADVERTISING PVT LTD. | JK WALL PUTTY-INTERNATIONAL WALL PAINTING CHAMPIONSHIP | JK Cement |
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Television (Special Award) | Branded Content | Reliance Broadcast Network (92.7 BIG FM) | Hike Messenger | Hike Messenger |
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Television (Special Award) | Branded Content | Reliance Broadcast Network (92.7 BIG FM) | Dalda (BUNGE) | Dalda (BUNGE) |
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Television | Best use of Celebrity Endorsement | Dewan Housing Finance Corporation Limited (DHFL) | Bahana Campaign | |
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Television | Creativity | Times internet | Cricbuzz Cricket Ka Keeda | Cricbuzz.com |
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Television | Creativity | Maxus | LinkedIn MTV- Get A Job | |
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Television | Creativity | Maxus | Manmarziyan- Maybelline | Maybelline |
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Television | Effective use of Customer Feedback | Dewan Housing Finance Corporation Limited (DHFL) | Bahana Campaign | |
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Television | Effectiveness | Maxus | LinkedIn MTV- Get A Job | |
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Television | Effectiveness | Dainik Bhaskar Group | No Negative Monday | |
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Television | Effectiveness | Maxus | Manmarziyan- Maybelline | Maybelline |
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Television | Innovation | Gaana.com - Times Internet | Gaana Dil ka Gaana | |
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Television | Innovation | PepsiCo India | Pepsi – Crash the IPL | |
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Television | Innovation | Reliance Broadcast Network (92.7 BIG FM) | Hike Messenger | Hike Messenger |
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Television | Successful Use of CSR activity | S.B. Multimedia Private Limited | IBC24 SwarnSharda Scholarship | |
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Television | Successful Use of Technology | Maxus | LinkedIn MTV- Get A Job | |
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Television | Successful Use of Technology | Carat Media | The Alternative - Phone that works like your PC | Microsoft |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Radio | Best Use of Celebrity Endorsement | Radio City 91.1 | Ham Sabki Zindigi Mein Hoti Hai - Thodi City | |
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Radio | Best Use of Celebrity Endorsement | Reliance Broadcast Network (92.7 BIG FM) | OLX Keemat Bhi Keemti Bhi | OLX |
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Radio | Best Use of Celebrity Endorsement | Reliance Broadcast Network (92.7 BIG FM) | IDBI Federal Badon Ki Pathshala | IDBI Federal |
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Radio | Creativity | Reliance Broadcast Network (92.7 BIG FM) | HP Tourism | HP Tourism |
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Radio | Creativity | Reliance Broadcast Network (92.7 BIG FM) | OLX Purana Jaayega Toh Naya Aayega | OLX |
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Radio | Creativity | Reliance Broadcast Network (92.7 BIG FM) | OLX Kimat bhi kuch kimti bhi | OLX |
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Radio | Effectiveness | Reliance Broadcast Network (92.7 BIG FM) | IDBI Federal Childsurance Festival | IDBI Federal |
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Radio | Effectiveness | Idea India Sharing Season | Idea | |
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Radio | Effectiveness | Reliance Broadcast Network (92.7 BIG FM) | BENADRYL BIG GoldEN VOICE SEASON 3 | JNJ |
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Radio | Innovation | 93.5 RED FM | RED FM Bajaa Machchar Bhagaa | |
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Radio | Innovation | Radio Mirchi | MIRCHI & HERO | |
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Radio | Innovation | Radio Mirchi | FLAT 983 | |
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Radio (Special) | Human Interest Story | Radio City 91.1 fm | Radio City Salaam-e- Ishq | |
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Radio | Successful use of CSR activity | Suryan FM | Stay Strong Chennai | |
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Radio | Successful use of CSR activity | Radio City 91.1 fm | Dil Deke Dekho | |
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Radio | Successful use of CSR activity | Carat India | Pollution Free Diwali | Philips India Ltd. |
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Radio | Successful use of Technology | Radio Mantra | Music Ka Nasha |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Retail Touch Points and Merchandising | Creativity | Posterscope India | Goodricke Khaass - A tea garden in a store | |
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Retail Touch Points and Merchandising | Effectiveness | Raymond Limited | Co- creation – new way of retail marketing | |
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Retail Touch Points and Merchandising | Effectiveness | Posterscope India | Goodricke Khaass - A tea garden in a store | |
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Retail Touch Points and Merchandising | Effectiveness | National Development Bank PLC | NDB Shilpa | |
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Retail Touch Points and Merchandising | Innovation | Posterscope India | Drive a Vespa in a Shopping Alley | |
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Retail Touch Points and Merchandising | Innovation | Posterscope India | Goodricke Khaass - A tea garden in a store | |
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Retail Touch Points and Merchandising | Innovation | Posterscope India | Disney Avengers - Pillar wraps |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Public Relations | Godrej Properties Ltd. | The Trees |
Standing | Main Category | Sub Category | Agency/Brand | Campaign | Brand |
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Publication | Creativity | HCL Technologies | Relationship Beyond the Contract – Coffee Table Book | |
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Publication | Creativity | YES BANK Ltd. | CFO Insights | |
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Publication | Successful Use of CSR activity | Varna media | SWACCH BHARAT CAMPAIGN | |
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Publication | Content | YES BANK Ltd. | CFO Insights | |
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Publication | Innovation | Zee Entertainment Enterprises Ltd (Zee Classic) | Classic Debut |