Asia Pacific Customer Engagement Award Winners 2015-16


 Digital Marketing Professional of the Year  Brijesh Munyal, iProspect
 Integrated Marketing Professional of the Year  Chandramohan Mehra, Sony SAB, Sony Pictures Networks India Pvt. Ltd
 PR Professional Of The Year  Ajay Pawar, Godrej Properties Ltd.
 Print Media Professional of the Year  Vinay Maheshwari, Dainik Bhaskar Group
 Most Admired Brand Marketing Team  Dainik Bhaskar Group
 Preferred Email Marketing & Marketing Automation Partner  netCORE Solutions 
 Social Media Brand Of The Year   Star Plus
 Most Admired Social Media Agency of the Year  MRM//McCANN
 Media and Entertainment Business of the Year  Dainik Bhaskar Group 
 Most Admired Customer Engaged Online Media  India Today Group 
 Most Admired Customer Engaged Television Channel  SAB TV
 Most Admired Cutomer Engaged Newspaper  Dainik Bhaskar Group
 Most Admired OOH Media Agency for Customer Engagement  Posterscope India 
 Most Admired Radio Station for Customer Engagement   93.5 RED FM
 Most Admired Ambient Media Agency of the year  Khushi Advertising
 Most Admired Mobile App  National Development Bank PLC (Srilanka)
 Most Admired Customer Engaged Website  Walkers Tours Limited (Srilanka)


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 BTL Activity  Activation  Edelweiss Financial Services Limited  Edelweiss 26 pe 26  
 BTL Activity  Best use of Celebrity Endorsement  ITC Limited  Vivel Pujo Love  
 BTL Activity  Creativity  Vritti Solutions Limited  GOODKNIGHT FASTCARD-PANDHARPUR  Godrej CP
 BTL Activity  Creativity  93.5 RED FM  Malishka ke 10 Saal  
 BTL Activity  Effective use of Market Research  Kotak Securities  Agar Magar Se Aage Badho  
 BTL Activity   Effectiveness  FH MKTG  Mahindra Imperio Royale  
 BTL Activity   Effectiveness  Dell India Pvt Ltd  Go Rural- Dell PC Literacy Days  
 BTL Activity   Effectiveness  Kotak Securities  Agar Magar Se Aage Badho  
 BTL Activity   Employee Adoption  HCL Technologies  Value Portal’s Newbie Challenge 2016  
 BTL Activity   Innovation  Dainik Bhaskar Group  No Negative Monday Mailer  
 BTL Activity   Innovation  Vritti Solutions Limited  GOODKNIGHT FASTCARD-NASHIK KUMBH MELA  Godrej CP
 BTL Activity   Innovation  Kotak Securities  Agar Magar Se Aage Badho  
 BTL Activity   Innovative Loyalty Program  FH MKTG  Mahindra Mitra Mahotsav - Mechanic Premier League  
 BTL Activity   Successful Use of CSR activity  Edelweiss Tokio Life Insurance Company Limited  ‘Yamraj to the Rescue!’ – Road Safety Initiative  
 BTL Activity   Successful Use of CSR activity  RW Promotions Pvt Ltd  Aaj Tak Safaigiri  
 BTL Activity   Successful Use of CSR activity  TATA MOTORS LTD  HAMARE BUS KI BAAT HAI (HBKBH)  
 BTL Activity   Successful Use of Technology  Radio Mirchi  THE MEERA AND SUREN SHOW  
 BTL Activity   Successful Use of Technology  Saatchi & Saatchi Sri Lanka  MercMyRide  Mercedes-Benz Sri Lanka


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Digital Marketing  Best use of Celebrity Endorsement  Star India  #IamGirlRising  
 Digital Marketing  Best use of Celebrity Endorsement  Interactive Avenues Pvt. Ltd.  #CokeWishes - Capturing Moments to seed customized celebrity videos  
 Digital Marketing  Best use of Celebrity Endorsement  Star India  Aaj Ki Raat Hai Zindagi  
 Digital Marketing  Creativity  BC Web Wise  ASUS Agent Z  ASUS
 Digital Marketing  Creativity  MRM//McCANN  Google CMO Bootcamp 2016  Google
 Digital Marketing  Creativity  MRM//McCANN  Lufthansa Diwali Surprise  Lufthansa
 Digital Marketing  Creativity  MRM//McCANN  IFFCO Joy in our Plate  IFFCO-Agriculture sec
 Digital Marketing  Effective Use of Customer Feedback  Avignyata Inc.  Pledge Campaign  
 Digital Marketing  Effective Use of Customer Feedback  BC Web Wise and ASUS India  Asus ZenFone2 Nightwalkers  
 Digital Marketing  Effective Use of Market Research  Interactive Avenues Pvt. Ltd.  Social One Number Score (Sons)  
 Digital Marketing  Effective Use of Market Research  BC Web Wise and Pidilite  Fevikwik Boat Race  
 Digital Marketing  Effectiveness  MRM//McCANN  Lufthansa Diwali Surprise  Lufthansa
 Digital Marketing  Effectiveness  Zee Entertainment Enterprises Ltd (Zee Cinema)  World Television Premiere of Singh Is Bliing (30th Jan, 2016)  
 Digital Marketing  Effectiveness  Fonterra Brands Lanka  Anchor PediaPro  
 Digital Marketing  Effectiveness  MTV India  Parle MTV The Junkyard Project  
 Digital Marketing  for Social Cause  Jubination.com and UTI Mutual Fund (UTI AMC)  #TellHer  
 Digital Marketing  Innovation  Big I Tuna  Camlin Rakhi Maker Experience App  
 Digital Marketing  Innovation  MRM//McCANN  Innovate for Digital India  Intel India
 Digital Marketing  Innovation  iProspect  ShopClues - iSync  ShopClues
 Digital Marketing  Innovation  HCL Technologies  Relationship Beyond the Contract – ShortCutsToSuccess  
 Digital Marketing  Innovative Loyalty Program  Dell India Pvt Ltd  My Dell Rewards  
 Digital Marketing  Innovative Loyalty Program  Ten Sports Pvt Limited  Flying Football Club  
 Digital Marketing  Innovative Loyalty Program  Avignyata Inc.  UAEismyhome  
 Digital Marketing  Innovative Use of User Generated Content  Brand Mover  Yatra Relive Happiness  Yatra.com
 Digital Marketing  Reaching out to a new TG (25 – 35)  UTI Mutual Fund  #BantaHai  iContract (Contract Advertising) Mumbai
 Digital Marketing  Successful use of CSR activity  Webenza  #SeizeTheStory – An initiative Manipal Hospitals  
 Digital Marketing  Successful use of CSR activity  Social Kinnect  Vistaprint #ChaltaHaiKoChaltaKaro  Vistaprint
 Digital Marketing  Successful use of CSR activity  Suryan FM  Kill A Cigarette  
 Digital Marketing  Successful Use of Technology  CallHub  Les Republicains Election Campaign  Les Republicains
 Digital Marketing  Successful Use of Technology  Maxus  LinkedIn MTV- Get A Job  Linkedin
 Digital Marketing  Successful Use of Technology  iProspect  Nokia iSync  Microsoft


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Events & Promotion  Creativity  MRM//McCANN  Leaders Meet 2015  Tata Communication Ltd.
 Events & Promotion  Creativity  Posterscope India  Goodricke - Made for each other  
 Events & Promotion  Creativity  Vritti Solutions Limited  GOODKNIGHT FASTCARD-PANDHARPUR  Godrej CP
 Events & Promotion  Effectiveness  MRM//McCANN  Google CMO Bootcamp 2016  Google
 Events & Promotion  Effectiveness  SAB TV  Making SAB synonymous to Fun-with-Family  
 Events & Promotion  Effectiveness  YES BANK Ltd.  YES BANK National CFO Forum  
 Events & Promotion  Innovation  Posterscope India  Goodricke - Made for each other  
 Events & Promotion  Innovation  Radio Mirchi  MIRCHI NEON RUN  
 Events & Promotion  Innovation  Vritti Solutions Limited  Navratna Oil Nashik Kumbh Mela Activity  Emami
 Events & Promotion  Successful Use of CSR Activity  Phonethics Mobile Media  Inorbit Tree of Smiles  Inorbit
 Events & Promotion  Successful Use of CSR Activity  COLORS, Viacom18 Media Pvt Ltd  Stree Shakti Health Camp  
 Events & Promotion  Successful Use of Technology  Paul Writer  Future Unleashed  Microsoft India Pvt. Ltd
 Events & Promotion  Successful Use of Technology  White Experiences Media Pvt. Ltd.  Glenfiddich Mavericks Table  
 Events & Promotion  Innovative Loyalty Program  SAB TV  SAB Family Club  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Customer Engagement (Retail Façade)  Effectiveness  Raymond Limited  Raymond Limited  
 Customer Engagement  through Movie Integration  Maxus  Vodafone Mpesa  Vodafone
 Customer Engagement  for Brand Extension  Dainik Bhaskar Group  Bihar Launch  
 Customer Engagement  through CSR Activity  WNS Global Services (P Ltd )  Education Beyond Academics  
 Most Admired Customer Engagement  Innovation in Community  Paul Writer  DWEN (Dell Women’s Entrepreneur Network) India Community  Dell India
 Innovative Loyalty Program  Effectiveness  MRM//McCANN  JCB Family Club  JCB
 Email Marketing  Successful Use of Technology  netCORE Solutions  OLX Live Feeds in Email Campaign  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 In-Flight customer Engagement - Philippines  Effectiveness  Atin OOH  Smart Seat back branding with Cebu Pacific Airlines  
 In-Flight customer Engagement - Singapore  Effectiveness  Atin OOH  Mount Faber – Tiger Air Skyline Panels & Seatback Devices Branding  
 In-Flight customer Engagement  Innovation  Atin OOH  I Protect Smart Dummy Boarding Pass Sampling  
 In-Flight customer Engagement  Effectiveness  Atin OOH  Zomato Meal Tray Branding Indigo airlines  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Integrated Marketing  Creativity  93.5 RED FM  Ek Kahaani Aisi Bhi Season 3 & Book Launch  
 Integrated Marketing  Effectiveness  Carat Media  The Longest Festive Campaign of India  Microsoft
 Integrated Marketing  Effectiveness  93.5 RED FM  Bahot Kiya Sammaan  
 Integrated Marketing  Effectiveness  Raymond Limited  Raymond Linen Launch  
 Integrated Marketing  Innovation  Edelweiss Financial Services Limited  Edelweiss presents Union Budget 2016  
 Integrated Marketing  Innovation  IAM Creative Communication  ARLYS  Arvind Dairy Private Ltd 
 Integrated Marketing  Successful use of CSR activity  93.5 RED FM  Nepal Earthquake  
 Integrated Marketing  Best use of Celebrity Endorsement  ARIHANT SUPERSTRUCTURES LTD  SUPERSTAR RANVEER SINGH LAUNCHES ARIHANT AALISHAN​  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Mobile Marketing  Effectiveness  BigTrunk  Living Foodz - Launch campaign  Living Entertainment Enterprise Pvt Ltd
 Mobile Marketing  Effectiveness  BigTrunk  ZEE TV - Janbaaz Sindbad Campaign  Zee Entertainment Enterprise Ltd
 Mobile Marketing  Effectiveness  Opera Mediaworks  AskMeBazaar Mobile Visibility  AskMe
 Mobile Marketing  Best Use of Celebrity Endorsement  Performics India Private Ltd.  Promoting Fit Habits With Mcvities  
 Mobile Marketing  Creativity  SapientNitro  Mother’s Day Digital Campaign  Unilever
 Mobile Marketing  Creativity  Opera Mediaworks  KFC Bucket Ria Promotion  KFC - Malaysia
 Mobile Marketing  Creativity  Opera Mediaworks  Pond’s White Beauty Cleansing Gel  Unilever
 Mobile Marketing  Effective use of Market Research  iProspect  Club Mahindra  Club Mahindra
 Mobile Marketing  Innovation  Zee Entertainment Enterprises Ltd (Zee Cinema)  LUX ZEE CINEMA AWARDS 2016 (5th March, 2016)  
 Mobile Marketing  Innovation  iProspect  Club Mahindra  Club Mahindra
 Mobile Marketing  Successful Use of Technology  Opera Mediaworks  Berniaga Sponsored Web Pass  Berniaga
 Mobile Marketing  Successful Use of Technology  iProspect  Nokia iSync  Microsoft
 Mobile Marketing  Successful Use of Technology  Performics India Private Ltd.  OLX - TV advertisement talking the Digital language  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Newspaper  Best use of Celebrity Endorsement  Dainik Bhaskar Group  Sarthak Deepawali- Deepika Padukone  
 Newspaper  Creativity  Dainik Bhaskar Group  Sarthak Deepawali  
 Newspaper  Creativity  Dainik Bhaskar Group  Ek Ped Ek Zindagi (One Tree One Life)  
 Newspaper  Creativity  Zee Entertainment Enterprises Ltd (&pictures)  Tanu Weds Manu Returns &pictures Premiere (26th Dec, 2015)  
 Newspaper  Driving Engagement  Dainik Bhaskar Group  Bemisaal Bhopal  
 Newspaper  Driving Engagement  Dainik Bhaskar Group  No Negative Monday  
 Newspaper  Effectiveness  Jagran Prakashan Ltd  Young Editor  
 Newspaper  Effectiveness  Jagran Prakashan Ltd  Aligarh Lake  
 Newspaper  Effectiveness  Dainik Bhaskar Group  No Negative Monday  
 Newspaper  Innovation  Dainik Bhaskar Group  No Negative Monday  
 Newspaper  Innovation  Dainik Bhaskar Group  Unbreakable Hair  
 Newspaper  Innovation  Zee Entertainment Enterprises Ltd (&pictures)  World Television Premiere – Badlapur (20th Sept, 2015)  
 Newspaper  Promotion  Jagran Prakashan Ltd  Young Editor  
 Newspaper  Promotion  Jagran Prakashan Ltd  Janhit Jagran  
 Newspaper  Promotion  Jagran Prakashan Ltd  Konnexion  
 Newspaper  Successful use of CSR Activity  Jagran Prakashan Ltd  Sanskarshala  
 Newspaper  Successful use of CSR Activity  Jagran Prakashan Ltd  Aligarh Lake  
 Newspaper  Successful use of CSR Activity  Dainik Bhaskar Group  Computer Education  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Online Media  Best Use of Celebrity Endorsement  Zee Entertainment Enterprises Ltd (&pictures)  World Television Premiere – Badlapur (20th Sept, 2015)  
 Online Media  Creativity  SapientNitro  Fuelled by Love  British Airways
 Online Media  Creativity  Discovery Networks Asia-Pacific (South Asia)  MUMBAI RAILWAY  
 Online Media  Effectiveness  MRM//McCANN  JCB Light up India  JCB
 Online Media  Effectiveness  UTI Mutual Fund  Online SIP Campaign  
 Online Media  Effectiveness  Raymond Limited  Raymond Linen Launch  
 Online Media  Innovation  YES BANK Ltd.  YES BANK Transformation Series  
 Online Media  Successful use of technology  BC Webwise  Hero 360  
 Online Media  Successful use of technology  Zee TV  Dance India Dance 5 Google Voting  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Out of Home Media  Celebrity Endorsement  Discovery Networks Asia-Pacific (South Asia)  Just Jamie  
 Out of Home Media  Creativity  Posterscope India  Do you Vespa  Piaggio Vehicles Pvt. Ltd.
 Out of Home Media  Creativity  Interface Communications Pvt Ltd  #PlaywithOreo  
 Out of Home Media  Creativity  Discovery Networks Asia-Pacific (South Asia)  Just Jamie  
 Out of Home Media  Effectiveness  Posterscope India  Do you Vespa  Piaggio Vehicles Pvt. Ltd.
 Out of Home Media  Effectiveness  Posterscope India  Drive a Vespa in a Shopping Alley  Piaggio Vehicles Pvt. Ltd.
 Out of Home Media  Effectiveness  Posterscope India  Samsung Gear S2  Samsung
 Out of Home Media  Innovation  Posterscope India  Do you Vespa  Piaggio Vehicles Pvt. Ltd.
 Out of Home Media  Innovation  Posterscope India  Drive a Vespa in a Shopping Alley  Piaggio Vehicles Pvt. Ltd.
 Out of Home Media  Innovation  Zee Entertainment Enterprises Ltd (Zee Classic)  Classic Train Activity done for “The Golden Years with Javed Akhtar”  
 Out of Home Media  Successful use of CSR activity  93.5 RED FM  Diwaal Pe Bawaal  
 Out of Home Media  Successful use of CSR activity  Posterscope India + Blue 449  Project Everyone -Global Goals  
 Out of Home Media  Successful use of Technology  Posterscope India + Blue 449  Project Everyone -Global Goals  
 Out of Home Media  Successful use of Technology  Posterscope India  Samsung Gear S2  Samsung


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Television (Special Award)  FOR PRODUCT ADVERTISEMENT  BASIC4 ADVERTISING PVT LTD.  JK WALL PUTTY-INTERNATIONAL WALL PAINTING CHAMPIONSHIP  JK Cement
 Television (Special Award)  Branded Content  Reliance Broadcast Network (92.7 BIG FM)  Hike Messenger  Hike Messenger
 Television (Special Award)  Branded Content  Reliance Broadcast Network (92.7 BIG FM)  Dalda (BUNGE)  Dalda (BUNGE)
 Television  Best use of Celebrity Endorsement  Dewan Housing Finance Corporation Limited (DHFL)  Bahana Campaign  
 Television  Creativity  Times internet  Cricbuzz Cricket Ka Keeda  Cricbuzz.com
 Television  Creativity  Maxus  LinkedIn MTV- Get A Job  Linkedin
 Television  Creativity  Maxus  Manmarziyan- Maybelline  Maybelline
 Television  Effective use of Customer Feedback  Dewan Housing Finance Corporation Limited (DHFL)  Bahana Campaign  
 Television  Effectiveness  Maxus  LinkedIn MTV- Get A Job  Linkedin
 Television  Effectiveness  Dainik Bhaskar Group  No Negative Monday  
 Television  Effectiveness  Maxus  Manmarziyan- Maybelline  Maybelline
 Television  Innovation  Gaana.com - Times Internet  Gaana Dil ka Gaana  
 Television  Innovation  PepsiCo India  Pepsi – Crash the IPL  
 Television  Innovation  Reliance Broadcast Network (92.7 BIG FM)  Hike Messenger  Hike Messenger
 Television  Successful Use of CSR activity  S.B. Multimedia Private Limited  IBC24 SwarnSharda Scholarship  
 Television  Successful Use of Technology  Maxus  LinkedIn MTV- Get A Job  Linkedin
 Television  Successful Use of Technology  Carat Media  The Alternative - Phone that works like your PC  Microsoft


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Radio  Best Use of Celebrity Endorsement  Radio City 91.1  Ham Sabki Zindigi Mein Hoti Hai - Thodi City  
 Radio  Best Use of Celebrity Endorsement  Reliance Broadcast Network (92.7 BIG FM)  OLX Keemat Bhi Keemti Bhi  OLX
 Radio  Best Use of Celebrity Endorsement  Reliance Broadcast Network (92.7 BIG FM)  IDBI Federal Badon Ki Pathshala  IDBI Federal
 Radio  Creativity  Reliance Broadcast Network (92.7 BIG FM)  HP Tourism  HP Tourism
 Radio  Creativity  Reliance Broadcast Network (92.7 BIG FM)  OLX Purana Jaayega Toh Naya Aayega  OLX
 Radio  Creativity  Reliance Broadcast Network (92.7 BIG FM)  OLX Kimat bhi kuch kimti bhi  OLX
 Radio  Effectiveness  Reliance Broadcast Network (92.7 BIG FM)  IDBI Federal Childsurance Festival  IDBI Federal
 Radio  Effectiveness  Idea India Sharing Season  Idea  
 Radio  Effectiveness  Reliance Broadcast Network (92.7 BIG FM)  BENADRYL BIG GoldEN VOICE SEASON 3  JNJ
 Radio  Innovation  93.5 RED FM  RED FM Bajaa Machchar Bhagaa  
 Radio  Innovation  Radio Mirchi  MIRCHI & HERO  
 Radio  Innovation  Radio Mirchi  FLAT 983  
 Radio (Special)  Human Interest Story  Radio City 91.1 fm  Radio City Salaam-e- Ishq  
 Radio  Successful use of CSR activity  Suryan FM  Stay Strong Chennai  
 Radio  Successful use of CSR activity  Radio City 91.1 fm  Dil Deke Dekho  
 Radio  Successful use of CSR activity  Carat India  Pollution Free Diwali  Philips India Ltd.
 Radio  Successful use of Technology  Radio Mantra  Music Ka Nasha  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Retail Touch Points and Merchandising  Creativity  Posterscope India  Goodricke Khaass - A tea garden in a store  
 Retail Touch Points and Merchandising  Effectiveness  Raymond Limited  Co- creation – new way of retail marketing  
 Retail Touch Points and Merchandising  Effectiveness  Posterscope India  Goodricke Khaass - A tea garden in a store  
 Retail Touch Points and Merchandising  Effectiveness  National Development Bank PLC  NDB Shilpa  
 Retail Touch Points and Merchandising  Innovation  Posterscope India  Drive a Vespa in a Shopping Alley  
 Retail Touch Points and Merchandising  Innovation  Posterscope India  Goodricke Khaass - A tea garden in a store  
 Retail Touch Points and Merchandising  Innovation  Posterscope India  Disney Avengers - Pillar wraps  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Public Relations    Godrej Properties Ltd.  The Trees  


 Standing  Main Category  Sub Category  Agency/Brand  Campaign  Brand
 Publication  Creativity  HCL Technologies  Relationship Beyond the Contract – Coffee Table Book  
 Publication  Creativity  YES BANK Ltd.  CFO Insights  
 Publication  Successful Use of CSR activity  Varna media  SWACCH BHARAT CAMPAIGN  
 Publication  Content  YES BANK Ltd.  CFO Insights  
 Publication  Innovation  Zee Entertainment Enterprises Ltd (Zee Classic)  Classic Debut