ACEF Asian Leadership Award Winners (2018)
Excellence in Branding & Marketing
| Standing | Main Category | Name | Company |
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Marketing Leader of The Year for 2018 | Mr. Nikhil Rastogi, Director Marketing & Digital Business | Citibank India |
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Marketing Leader of The Year for 2018 | Mr. Rubeena Singh, CEO | iProspect |
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ACEF Award for Asian Marketing Leadership 2018 | Mr. Karan Kumar, Head of Brand and Marketing Strategy | Fabindia Overseas Private Limited |
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ACEF Award for Asian Marketing Leadership 2018 | Mr. Navin Thakur, Head Marketing | Vascon Engineers Ltd. |
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ACEF Award for Asian Marketing Leadership 2018 | Mr. Sujan Roy, Head International Business | Passenger Vehicle, Tata Motors |
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Most Admired Business Leader 2018 | Mr. Samrat Gupta – CEO | Tata Motors Finance |
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Most Admired Business Leader 2018 | Mr. Amit Saxena, CEO & MD | Unimoni Financial Services Ltd. |
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Excellence in Business Development | Mr Umesh N. Jhawar, VP – Strategy & IR | Arihant Superstructures Ltd |
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Most Admired Brand Manager 2018 | Mr. Abhijan Roy, Brand Manager | Emami Navratna Oil |
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Most Admired Brand Manager 2018 | Mr. Mandeep Singh Gulati, Deputy VP-Marketing | Aegon Life Insurance Company Limited |
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Young Entrepreneur of the Year 2018 | Mr. Arvind Jain | Netbiz |
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Young Marketing Leader of the Year 2018 | Mr. Siddharth Bhatia, Chief Marketing Officer | Radius Developers |
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Young Marketing Leader of the Year 2018 | Ms. NEHA GUPTA DE | HIL LIMITED |
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Young Marketing Leader of the Year 2018 | Mr. RISHI BARUAH, DIRECTOR | Pratidin Group |
| Standing | Main Category | Company | Campaign |
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Marketing Campaign of the Year | Godrej Properties Limited | Godrej Air Launch |
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Marketing Campaign of the Year | Fastrack (Titan Industries Ltd.) | Fastrack Reflex |
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Marketing Campaign of the Year | Godrej Appliances | Edge Duo - #IndiaKaNayaFridge |
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Most Admired Brand of the Year | Reliance Digital | Personalizing Technology |
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Marketing Team of the Year | Motilal Oswal Financial Services Ltd | |
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Marketing Effective Agency of the Year | THINK XQ | |
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Ambient Marketing Agency of the Year | Khushi Advertising | |
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Most Admired Upcoming Agency of the Year | FreshBox Media Pvt. Ltd. |
| Standing | Main Category | Company | Campaign |
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Best Brand Loyalty Marketing Campaign | Dainik Bhaskar Group | Jeeto 15 Crore |
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Best Brand Loyalty Marketing Campaign | Sony Pictures Network | MERE SAI CONTEST FINAL |
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Best Brand Loyalty Marketing Campaign | SPAR India Hypermarket | Season of Joy Campaign; Supermom Campaign |
| Standing | Main Category | Company | Campaign |
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Most Admired Social Campaign in BFSI Sector | Reliance Nippon | Friend and Funds for life |
| Standing | Main Category | Company | Campaign |
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Best in Cultural Marketing | SPAR India Hypermarket | Celebrate India |
| Standing | Main Category | Company | Campaign |
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Best in Customer Loyalty | SPAR India Hypermarket | Driving Customer Loyalty through advanced analytics |
| Standing | Main Category | Company | Campaign |
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Best Use of Customer Analytics | SPAR India Hypermarket | Fresh Fish Fest by Webenza |
| Standing | Main Category | Company | Campaign |
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Best Use of Data & Research | Dell India Pvt. Ltd | PC Literacy Days - Location Based Ads |
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Best Use of Data & Research | Dainik Bhaskar Group | Maharashtra Swatantra Vrittpatra |
| Standing | Main Category | Company | Campaign |
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Best use of Digital Marketing for Rebranding | NetBiz | Shapoorji Pallonji Group |
| Standing | Main Category | Company | Campaign |
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Best Use of Video Content | IndiaFirst Life Insurance | Facebook Live’s |
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Best Use of Video Content | Digital Radio (Mumbai) Broadcasting Limited | Mera Boss Mujhe Jine Na De – MAGIC 106.4 FM |
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Best Use of Video Content | Nickelodeon India | Radha Music Video Ft. Motu Patlu and SRK |
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Best Use of Video Content | Future Generali India Life Insurance | #AapkiHealthMereLiye Father’s Day Campaign by AdLift |
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Best Use of Video Content | AAJ TAK | So Sorry |
| Standing | Main Category | Company | Campaign |
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Excellence in Brand Awareness | NetBiz / Radius Developers | |
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Excellence in Brand Awareness | Reliance Digital | Personalizing Technology |
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Excellence in Brand Awareness | Logicserve Digital Pvt. Ltd | Video Marketing Stirs up Search Queries to increase ROI by 122% |
| Standing | Main Category | Company | Campaign |
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Excellence in Brand Management | THINK XQ | NESTLE NUTRINATION |
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Excellence in Brand Management | iProspect India | #inLOVEwithSWITZERLAND |
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Excellence in Brand Management | THINK XQ | NESTLE SLC 2018 |
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Excellence in Brand Management | ITC B Natural | B Natural’s Not from Concentrate Journey – Only Pulp No Fiction |
| Standing | Main Category | Company | Campaign |
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Excellence in Brand Revitalization | ITC B Natural | B Natural’s Not from Concentrate Journey–Only Pulp No Fiction |
| Standing | Main Category | Company | Campaign |
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Excellence in Brand Strategy | THINK XQ | NESTLE SLC 2018 |
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Excellence in Brand Strategy | Dell India Pvt. Ltd | Dell Anti Rote Day |
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Excellence in Brand Strategy | THINK XQ | NESTLE NUTRINATION |
| Standing | Main Category | Company | Campaign |
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Excellence in Consumer Insight - Market Research | Dainik Bhaskar Group | Maharashtra Swatantra Vrittpatra |
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Excellence in Consumer Insight - Market Research | iProspect India | Khushiyon Ka Upgrade |
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Excellence in Consumer Insight - Market Research | RCI India | RCI INDIA TRAVEL SURVEY 2017 |
| Standing | Main Category | Company | Campaign |
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Excellence in Corporate Reputation | Dainik Bhaskar Group | Jeeto 15 Crore |
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Excellence in Corporate Reputation | Motilal Oswal Financial Services Ltd | PR/Corporate Communication activities |
| Standing | Main Category | Company | Campaign |
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Excellence in Customer Experience | Sony Pictures Networks India Pvt. Ltd. | Dus Ka Dum |
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Excellence in Customer Experience | Tata AIA Life | |
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Excellence in Customer Experience | Titan Company Ltd | Make Hearts Beat Programme |
| Standing | Main Category | Company | Campaign |
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Excellence in Customer Service Strategy | iProspect India | WhatsApp Campaign |
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Excellence in Customer Service Strategy | Karix Mobile | Karix Mobile’s Customer Service Philosophy |
| Standing | Main Category | Company | Campaign |
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Excellence in Digital Transformation | Concorde Motors | Taking Concorde Motors to the next level! by Eggfirst Advertising |
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Excellence in Digital Transformation | Dell India Pvt. Ltd | Retail Media Network by Dell |
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Excellence in Digital Transformation | Tata AIA Life |
| Standing | Main Category | Company | Campaign |
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Excellence in Launch Marketing | NetBiz/The Wadhwa Group | |
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Excellence in Launch Marketing | iProspect India | WhatsApp Campaign |
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Excellence in Launch Marketing | Vascon Engineers Ltd | Vascon Goodlife |
| Standing | Main Category | Company | Campaign |
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Excellence in Media Strategy | Logicserve Digital Pvt. Ltd | Crompton: The Slayer - Innovation propels the business by 7.2X |
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Excellence in Media Strategy | Godrej Appliances | AIR CONDITIONER |
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Excellence in Media Strategy | ITC B Natural | B Natural’s Beyond 30 seconds |
| Standing | Main Category | Company | Campaign |
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Excellence in Partner Marketing | iProspect India + Dentsu X | Mutual Funds Sahi Hai |
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Excellence in Partner Marketing | Birla White Pvt Ltd | Collaterals that create a lasting impression by Eggfirst Advertising |
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Excellence in Partner Marketing | Citibank India | CITI DEBIT 20 YEARS |
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Excellence in Partner Marketing | Liberty General Insurance Limited | Flames of Liberty |
| Standing | Main Category | Company | Campaign |
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Integrated Marketing Campaign | Snickers India | Snickers – Hunger Bars launch by Hashtag |
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Integrated Marketing Campaign | SPAR India Hypermarket | SPAR Supermom |
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Integrated Marketing Campaign | Ogilvy | You to the Power of IBM |
| Standing | Main Category | Company | Campaign |
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Marketing Performance Measurement | iProspect India + Dentsu X | #MarchToInvest |
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Marketing Performance Measurement | iProspect India | Khushiyon Ka Upgrade |
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Marketing Performance Measurement | Dainik Bhaskar Group | Jeeto 15 Crore |
| Standing | Main Category | Company | Campaign |
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Most Admired B2B Marketing | Ogilvy | You to the Power of IBM |
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Most Admired B2B Marketing | TV18 Broadcast Limited | News18 Network Leadership Campaign |
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Most Admired B2B Marketing | MY FM - Radio Division - DB Corp | Just Because It Fits, Doesn’t Mean It Works Campaign |
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Most Admired B2B Marketing | Shell India Markets Private Limited | Power of Partnerships |
| Standing | Main Category | Company | Campaign |
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Most Admired B2C Marketing | Dainik Bhaskar Group | |
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Most Admired B2C Marketing | Dell India Pvt. Ltd | Real Celebration with Dell |
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Most Admired B2C Marketing | ADMORA SOLUTIONS PRIVATE LIMITED | ARL INFRATECH LTD. “ ANKUR UNCLE THAKHTI WALA |
| Standing | Main Category | Company | Campaign |
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Most Admired Brand Activation Campaign | Digital Radio (Mumbai) Broadcasting Limited | HPCL SWACHH BHARAT – MAGIC 106.4 FM |
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Most Admired Brand Activation Campaign | DHFL | DHFL Griha Utsav |
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Most Admired Brand Activation Campaign | MY FM - Radio Division - DB Corp | MY FM Ke Rangrezz |
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Most Admired Brand Activation Campaign | Sony Pictures Networks India Pvt. Ltd. | KBC Jio Play Along |
| Standing | Main Category | Company | Campaign |
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Most Admired Brand Activation Campaign in BFSI Sector | Reliance Nippon | Soya Dhan Muktiwala |
| Standing | Main Category | Company | Campaign |
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Most Admired Branded Content | Franklin Templeton Investments | The Marathon of Life |
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Most Admired Branded Content | ITC MOM’S Magic | Just Like Mom |
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Most Admired Branded Content | Asian Paints | |
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Most Admired Branded Content | IndiaFirst Life Insurance | CertaintyOfLife |
| Standing | Main Category | Company | Campaign |
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Most Admired Campaign for Brand Revitalization | iProspect India + Dentsu X | Mutual Funds Sahi Hai |
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Most Admired Campaign for Brand Revitalization | Dainik Bhaskar Group | Jeeto 15 Crore |
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Most Admired Campaign for Brand Revitalization | Motilal Oswal Financial Services Ltd | Think Equity. Think Motilal Oswal |
| Standing | Main Category | Company | Campaign |
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Most Admired Customer Engagement Campaign | SPAR India Hypermarket | SPAR Supermom |
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Most Admired Customer Engagement Campaign | CNN-News18 | CNN-News18 If I Were FM Challenge |
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Most Admired Customer Engagement Campaign | Panorama Television Private Limited | News18 Punjab-Haryana-Himachal Anniversary Contest |
| Standing | Main Category | Company | Campaign |
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Most Admired Not For Profit Marketing Campaign | iProspect India | Look Good, Do Good |
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Most Admired Not For Profit Marketing Campaign | Axis Bank Ltd | A Million Thanks |
| Standing | Main Category | Company | Campaign |
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Most Effective Use of Sponsorship and Event Marketing | HIL LIMITED | MARKETING AND BRANDING INITIATIVE WITH CSK AS SPONSORS |
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Most Effective Use of Sponsorship and Event Marketing | Ogilvy | Cognitive Fashion for IBM |
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Most Effective Use of Sponsorship and Event Marketing | JK Tyre & Industries Ltd | JK Tyre – Auto Expo 2018 |
| Standing | Main Category | Company | Campaign |
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Most Innovative Marketing Strategy | Zydus Healthcare Ltd (Zydus Medica Division) | Tenglyn Premier League |
| Standing | Main Category | Company | Campaign |
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Most Admired Marketing Campaign(Healthcare Sector) | Zydus Healthcare Ltd | "National Lipid Day" |
| Standing | Main Category | Company | Campaign |
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Excellence in Marketing Innovation | Godrej Consumer Products Limited | Goodknight Power Chip Launch Campaign’18 |
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Excellence in Marketing Innovation | Starpick | Campus Stars of StarPick |
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Excellence in Marketing Innovation | Mahindra & Mahindra Ltd | Truck and Bus Division |